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Diana Beyer

Branding. It’s something that B2C companies need to do well. Why? Because it’s a competitive world out there, and a lot of sales are based on being memorable in consumers’ minds. Everyone knows the logos and slogans of these two B2C brands: These logos and slogans are part of a larger branding message that companies


Cendrine Marrouat

4 Tips to Craft a Winning Unique Value Proposition

In this very competitive world, one of the only things that can set your company apart from others in its category is your value proposition. Also known as a unique selling proposition (USP), this concise statement tells potential customers what value / benefits they can expect from a product or service. Companies also often include


Jan Gordon

12 Ways To Turn a Blog Reader Into a Blog Subscriber

By Danny Brown There are many success metrics when it comes to blogging – number of comments, social shares, visitors, etc. Yet one that comes at the top of most blogger’s lists is subscribers – not just the amount of subscribers, but actually turning readers and visitors into subscribers. After all, anyone can read or


Danny Brown

How To Build Trust And Identity On Social Media

Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be


Michael Nelson

Are You Clear About Your Unique Value Proposition?

Without revenue a small business is just a hobby.  So, how does a typical small business go about getting clients and revenue?   More importantly, how can a small business establish a process that continually creates new clients and helps grow revenue?  The answer to this question proves elusive for many entrepreneurs. Typical small business