8 Common Homepage Design Mistakes and How to Avoid Them
Web design is a form of art that aims to give visitors an enjoyable, friction-free experience when browsing a website. However, there are still so many businesses out there with poorly designed websites, and that is definitely hurting their conversions. Designing a website can be an intimidating task, especially for startups and small businesses. There…
5 Ways to Reboot Your Brand’s Content Marketing Strategy
When you’re dealing with marketing and building your brand, you need to think big and stay current. There are new trends and updates you could adopt and it’s your task to keep your eyes wide open looking for ways to improve. Just like everything else, your content marketing strategy needs to keep up with the…
B2B Branding: The Importance of a Great Value Proposition
Branding. It’s something that B2C companies need to do well. Why? Because it’s a competitive world out there, and a lot of sales are based on being memorable in consumers’ minds. Everyone knows the logos and slogans of these two B2C brands: These logos and slogans are part of a larger branding message that companies…
4 Tips to Craft a Winning Unique Value Proposition
In this very competitive world, one of the only things that can set your company apart from others in its category is your value proposition. Also known as a unique selling proposition (USP), this concise statement tells potential customers what value / benefits they can expect from a product or service. Companies also often include…
12 Ways To Turn a Blog Reader Into a Blog Subscriber
By Danny Brown There are many success metrics when it comes to blogging – number of comments, social shares, visitors, etc. Yet one that comes at the top of most blogger’s lists is subscribers – not just the amount of subscribers, but actually turning readers and visitors into subscribers. After all, anyone can read or…
How To Build Trust And Identity On Social Media
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be…
Are You Clear About Your Unique Value Proposition?
Without revenue a small business is just a hobby. So, how does a typical small business go about getting clients and revenue? More importantly, how can a small business establish a process that continually creates new clients and helps grow revenue? The answer to this question proves elusive for many entrepreneurs. Typical small business…
