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Andy Capaloff

The Simple UnitedHealthcare Small Business Solution

“This post was sponsored by UnitedHealthcare. All thoughts and opinions are my own.” Once in a while, we like to provide articles that are away from our usual niche, yet that we hope will be helpful to a number of readers. This sponsored post for UnitedHealthcare falls firmly into that category. The gist of this…


Andy Capaloff

Introducing The UnitedHealthcare Self-Service Small Business Tool

This is a sponsored article that we decided to provide because it can be of great use to some of our readers. The UnitedHealthcare Self-Service Tool In an age where the constraints upon our time continue to grow, simplification of process is ever more important. And that certainly doesn’t pertain only to our efforts towards…


Jenn Herman

Three Myths Around Social Media Marketing

All of the blog posts I write are dedicated to the power of what social media CAN do for your business. And if you’ve been reading this blog for more than a couple posts, you know I love social media and the impact it can have on a business. But, despite all that, there are…


Jacob Curtis

Build Communities that Convert: Here’s How – Part 2

In part one of this series I discussed how community managers need to always be converting the conversations they have with their company’s fans or followers. In part two, I’ll quickly discuss how to find these conversations when users don’t directly mention your brand name or when they aren’t initiated on your company’s social profiles Lesson…