A Social Media Budget For Every Strategy: Analytics
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
A Social Media Budget For Every Strategy: Content Marketing
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
A Social Media Budget For Every Strategy: Social Media Management
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always…
Is Crowdsourcing The Cure For Your Ever Shrinking Day?
How Busy Are You? You’re busy. You’re really, really busy! You don’t need me or anyone else to remind you of just how busy you are. You may just recognize aspects of your day/your life in this Infographic. Longer days, less sleep, less vacations. You know it isn’t good for you! This article from Inc.…
5 Ways to Please Your CMO Using This One Easy Trick
That title got your attention didn’t it? Such as the state of the Internet these days. Content marketing, having exploded in the way that it has over the past few months, has contributed to a robotic methodology of writing blog posts much like this one. Blog posts champion the importance of giving a numerical amount…
Are You Clear About Your Unique Value Proposition?
Without revenue a small business is just a hobby. So, how does a typical small business go about getting clients and revenue? More importantly, how can a small business establish a process that continually creates new clients and helps grow revenue? The answer to this question proves elusive for many entrepreneurs. Typical small business…
Resolve to Stop ‘Marketing’ in 2014
We’re in the second week of 2014. My guess is most of our New Years Resolutions have gone back to where they were before the new year started: We’ll start them next week. Maybe next month. Nah, how about next year? Personal habits, both in the realm of business and one’s personal life are tough…
3 Key Roles Your Marketing Story Needs to Make it a Bestseller?
“There is only one valid definition of business purpose: to create a customer. … Therefore, any business enterprise has two – and only two – basic functions: marketing and innovation” Peter Drucker, The Practice of Management, 1954 Bold statement. Now, think about all the small businesses you’ve encountered that are poor at innovation and marketing and…
Here’s How You Can Thrive Without a Business Plan
Every business needs a business plan. Right? That’s what you read on the “authoritative” business sites. The Small Business Administration says not having a business plan is a cause in over 80% of small business failure. So, perhaps you’ve found a template and created one. If you don’t have one, you feel guilty, don’t you? …
The Real Power of Process and People in Your Business
In business, many factors determine success and failure. Finding and fixing the root causes of any challenges is critical to success. Instead of treating the symptoms, look to treat the cause. Process maturity and people maturity are two primary root causes for a host of business problems and their interaction with each other is also…
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