Going Phygital: 5 Ways Businesses can Integrate NFTs with their Physical Products
In the business world, there is a constant striving to find new and innovative ways to attract customers and set oneself apart from the competition. A relatively new way of doing this is through NFTs or non-fungible tokens. These tokens can be integrated into a company’s physical products and services, offering customers a unique experience…
A 4-Step Plan to Building a Successful Small Business Blog
Is creating a successful blog for your small business at the top of your to-do list? Would you like to build your online presence through blogging, but don’t know where to start? It goes without saying that blogging can benefit your business. Not only can it position you as an industry or subject matter expert,…
Marketing: The Power of These Three Simple Outcomes
Marketing can seem as complex as Einstein’s theory of relativity at times. Many people look at small business marketing just as they look at a board full of formulae and consider it arcane and incomprehensible! But it really isn’t so complex. It does have a lot of moving parts and there are many ways to…
Before You Hire A Community Manager – Here’s a 7-Step Check LIst
Social media management has become impossible for today’s business owner to ignore. With case study after case study depicting the benefits of being “social” and building a “community” many companies now find themselves in a mad scramble to add a new employee to their payroll — the Community Manager. However, before you hire a Community…
Invention v. Reinvention In The Age of Disruption
Human history is littered with examples of how rebuilding is so much swifter and more complete if whatever preceded it was wiped out. Of course, that has typically come after something very bad has happened. Many people embark on their entrepreneurial career after something as major yet of course on a far smaller scale. It…
Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers. If you do it poorly, you can kill your brand or your business with wasted time and blown budgets. How do you give your business the best chance to be…
