Is Your Small Business Building Committed Relationships?
Successful Small Business Marketing is About Building Relationships Unless you live under a rock, you’ve heard that the Internet is a great tool for small business marketing! More likely, you’ve been bombarded with such messages non-stop, especially from people trying to sell you Internet marketing. Typically, these messages ignore the exact tenets required to make…
Websites vs. Blogs – Which One is Better and Why?
Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing.…
5 Maketing Mishaps and How You Can Get Right Back on Track
Varying Paths to the Same Result What is it that causes so many capable entrepreneurs with a solid service to offer, to fail miserably? I’ve found that in most cases it comes down to marketing and its terrifying sibling; sales. Revenue is always a top 3 challenge in polls and rises in prominence when the…
Do Your Marketing Messages Connect with Your Buyer’s Needs and Desires?
People buy for two reasons. They are trying to eliminate pain points or they are trying to reach a compelling desire. If your small business marketing doesn’t focus on how your service helps them address one of those two issues, you’re just rolling the dice. Creating effective marketing, which I define as marketing that delivers…
How Do You Avoid Being Defined by Your Customers?
How Do You Turn Clients Away? Revenue versus Growth… Turning away customers is nerve-wracking. You need clients to grow and without revenue a business is no more than a hobby. So, how can I suggest that there are clients that you need to turn away? Ironically, the smaller and younger your business, the more you need to…
Do Your Marketing Messages Get Lost in all The Noise?
If owning a business is your second career, you’re in a different position than typical entrepreneurs. Let’s figure out how to maximize your advantages and minimize your challenges to build a growing and fulfilling business. You should be able to use your knowledge and experience to become successful rather quickly, if you plan correctly. You…
Why Influencers are Important For Your Brand
Saying that marketing is expensive is equivalent to beating a dead horse, but it’s the truth. With so many options today in digital, email, printing, and branding costs, just to name a few. In today’s day and age, finding influencers for your brand, either through customer acquisition or reaching out is one of the most…
Why Substance Over Illusion Is Key to Building a Sucessful Brand
In F. Scott Fitzgerald’s “The Great Gatsby,” multiple overt and subtle themes float in and out of the story. One that I find intriguing is the illusion that Jay Gatsby has created around his life and back story. Gatsby has built an elaborate facade to live in that has lessons to teach us about business.…
3 Steps To Creating Leads Via Digital Marketing
This article was very out of date. If you are looking for articles on Lead Gen, please click on any of these links: The Curatti Lead Generation Roundup Need Lead Gen? Don’t We All! LinkedIn Still Reigns Supreme Advanced Tips for Effective Lead Generation How To Use Social AI for Lead Generation Are You Using LinkedIn…
16 Proven Resources for Small Business Owners
As a business owner, it’s challenging to run the business, deliver value to your clients and market/sell to keep the work flowing. Here are 16 resources that will help make your life easier in these three key areas. I’ve used each of these or had them recommended by people I trust and respect. What have…
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