6 Things Businesses Must Know About Today’s Consumer
The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world.…
The Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…
Why You Should Curate Interests Not Just Specialties Part 2
You are the average of the five people you spend the most time with. – Jim Rohn Quality vs. Quantity in Social Media Despite all the advice of quality over quantity, people craving attention in the social media world are obsessed with those with large numbers of followers. The problem is that there is a…
The Marketer’s Cocktail: Blending Psychology with Big Data
Is Big Data Really the Be All and End All? This was a banner week for great Data related content, but arguably the best article of the week was nothing to do with Data at all! Entitled “The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust”, and…
15 Tips for Using Instagram for Business
This is the second in a 12 month series on the use of Instagram for businesses. If you’re hesitant about using Instagram for business, I recommend you read my previous post with the 10 reasons to use Instagram for business. Now that you’re thinking about the benefits of using Instagram, you might be wondering how…
Resolve to Stop ‘Marketing’ in 2014
We’re in the second week of 2014. My guess is most of our New Years Resolutions have gone back to where they were before the new year started: We’ll start them next week. Maybe next month. Nah, how about next year? Personal habits, both in the realm of business and one’s personal life are tough…
3 Key Roles Your Marketing Story Needs to Make it a Bestseller?
“There is only one valid definition of business purpose: to create a customer. … Therefore, any business enterprise has two – and only two – basic functions: marketing and innovation” Peter Drucker, The Practice of Management, 1954 Bold statement. Now, think about all the small businesses you’ve encountered that are poor at innovation and marketing and…
Marketing Advice From Shakespeare
In Shakespeare’s Hamlet, Polonius tells his son “This above all: to thine own self be true.” Sage business advice from the bard himself. It’s tempting for a small business to pursue and accept all work that meets the revenue profile. What’s wrong with that, after all, isn’t one of the primary purposes of a business to…
Why Your Most Valuable Customers Are Your Current Customers
Improve your small business marketing successes by bringing your past customers back to life. I’ve seen data that suggests that it is 5X easier to sell to existing customers than to new customers. That type of math adds up quickly when you can make it work for you! How much does it cost you to…
The 3 C’s of Marketing: Clarity, Connection, Call To Action
Effective marketing is clear about what problems offerings solve and for whom they solve them. It helps your ideal clients find you because they can see themselves in your materials and message. It begins moving prospects down the path of knowing you, liking you, and trusting you. Only then can you begin to transform prospects…
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