Who Controls Your Narrative?
Who controls your narrative? Odd question to ask a business, I agree. Yet most business owners would say that either they or their CEO is the voice of their company. It is true that up to 10 years ago, business owners controlled their own story. They controlled the image of their business and could…
Three Myths Around Social Media Marketing
All of the blog posts I write are dedicated to the power of what social media CAN do for your business. And if you’ve been reading this blog for more than a couple posts, you know I love social media and the impact it can have on a business. But, despite all that, there are…
Selling with Integrity – Learn to Love Avatars
Selling with Integrity requires knowing your audience intimately. Taking the time to meet your avatar inside their own minds allows you to be a problem solver for them – a trusted adviser – a go-to solution provider. You offer the most awesome product/service in your sphere! Congratulations! Pat yourself on the back! Be happy! I…
Social Selling – They Don’t Care What You Know
They don’t care what you know you until… Social Selling for smart entrepreneurs means beginning where your customer already is. When we have a product to sell, from our perspective we tend to believe that everyone is going to be as thrilled and enamored with it as we are. After all, our product (or service)…
How the Interview Method Can Work for Lead Generation
Leads and sales are the mainstay of all business whether your are B2C or B2B. And hoping that new prospects are going to come in with your marketing efforts will never produce results. In order to attract new leads and customers your business can use two different methods. The first is called “Outbound Marketing,” which…
Lead Generation Plus Sales Funnel Equals Sales – Here’s How
Lead Generation + Sales Funnel = Sales Your business thrives when the bottom line is producing a harvest. One of the most important ingredients to making a sale starts with successful lead generation strategies. Knowing how to do this well can mean the difference between going out of business or staying ahead of the competition.…
How To Get More Pinterest Followers For Your Brand
Pinterest for Business Pinterest is a great visual platform. It’s fun, functional and fast-paced. You brand can absolutely benefit from being on Pinterest, as long as your social media marketing goals include increased web traffic, brand recognition and online audience. Whether you decide to take on Pinterest for your brand depends on your current marketing…
Content Curation: A Case Study in Doing It Right
Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators. With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sharing…
3 Tips with Social Selling Strategies for Business
Social media is not thought of as a place to sell products and services, but rather a community where businesses and customers can connect, solve problems, add value, and build trust. So why the use of the term ‘social selling’? This concept is the result of interacting on your social networks rather than a…
Do You Need Video Marketing?
Can you believe YouTube is 10 years old already? It’s true. YouTube was officially launched on February 14th, 2005 by three former PayPal employees. As verified by Wikipedia, Chad Hurley, Steve Chen, and Jawed Karim “activated the Internet domain name “YouTube.com” and started to create a video-sharing website on which users could upload, share, and view videos.”…
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