Boost eCommerce Conversions with 15 Proven Web Techniques
With more retailers getting online, the competition becomes far more severe. The techniques that helped you grow online revenue a couple of years ago are effective no more. Online marketers need to come up with new solutions on how to sell for profit on the modern web. The key purpose of any online store is…
Email Marketing Is Still The Best – Especially For SMBs
Email marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets. But first, let’s address a common myth: the death of email. People have talked about it for years now, and yet we continue to find more and more uses for it.…
Why Small Businesses Need Mobile Apps
Small businesses should make efforts to be aware of developing trends that can affect their success. The use of mobile internet continues to grow due to the rapid spread of smartphones and mobile apps. All businesses have been affected by this changing digital trend, and small businesses should look for ways to benefit from it.…
Who Really Uses Facebook Apps?
When Mark Zuckerberg and his Harvard University buddies first launched Facebook in February 2004, it was an incredibly tiny, yet functional social networking service. In its earliest days, Facebook was only available for use by Harvard students, then was quickly introduced to – and thoroughly embraced by -students at other universities. Who really knows whether Mr.…
Do You Need Video Marketing?
Can you believe YouTube is 10 years old already? It’s true. YouTube was officially launched on February 14th, 2005 by three former PayPal employees. As verified by Wikipedia, Chad Hurley, Steve Chen, and Jawed Karim “activated the Internet domain name “YouTube.com” and started to create a video-sharing website on which users could upload, share, and view videos.”…
A 4-Step Plan to Building a Successful Small Business Blog
Is creating a successful blog for your small business at the top of your to-do list? Would you like to build your online presence through blogging, but don’t know where to start? It goes without saying that blogging can benefit your business. Not only can it position you as an industry or subject matter expert,…
8 Key Points to a Great Podcast
There are several key points to podcasting that will help small businesses have a successful podcast. There are multiple “key” points to podcasting that take time to master. Yet there are 8 base key points that will help with your podcast. These 8 key points will not guarantee success but they will ensure that you…
Amplify Your Messaging With a Less is More Strategy
By Lee Traupel I can’t believe the amount of content shared targeting small business that rhapsodizes about the endless rewards bigger brands are generating with social media marketing like Toms, SAP, Cisco, Intel, SalesForce, et al. Many of you do not have the marketing resources, staff and/or technical expertise to create and deploy this…
6 Things Businesses Must Know About Today’s Consumer
The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world.…
3 Key Roles Your Marketing Story Needs to Make it a Bestseller?
“There is only one valid definition of business purpose: to create a customer. … Therefore, any business enterprise has two – and only two – basic functions: marketing and innovation” Peter Drucker, The Practice of Management, 1954 Bold statement. Now, think about all the small businesses you’ve encountered that are poor at innovation and marketing and…
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