The Benefits of a Long Form Content Strategy
In this article, Shelly Kramer discusses the benefits of long form content, along with the warning that not all content fits this form. It is another in our “Great Articles You may have missed” series. Long Form Content In The ADD Era? These days, it seems like everyone has got something to say online—your business…
Are You The Victim Of Content Theft? Here’s How To Find Out
This is another departure from our usual content, but this is oh so important! Chances are, some of your content has been used by others without attribution or permission. Content theft, which is what that ultimately comes down to, is a problem many are aware of but everyone should be. Shelly Kramer gives plenty of…
Teens & Tech: Research Shows What the Future Holds
Another in our “Great Articles You may have missed” series. We hear much about the new Digital Natives and how different they are (or may be) from the generations which preceded them. Shelly Kramer delves into recent research on Gen Z, taking a closer look at their likes and dislikes. Not discussed here, but could…
6 Key Metrics for Measuring B2B Social Media ROI
Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become…
How To Overcome The Biggest Content Marketing Challenges
Foreword At Curatti, we have always strived to bring our readers great articles from top bloggers and thought leaders, as well as excellent crowd-sourced, guest blog posts. We’ve decided to formalize the re-published articles into an ongoing series called “Great Articles You may have missed”. Where better to start than with a great friend of…
The Mobile Mind Shift: What Marketers Need To Know
Smartphone usage continues to soar. The result is that consumers, growing used to finding what they want, where and when they want it, are changing their attitudes toward shopping. There are consequences of that change in the mindset of the consumer. One is that marketers are facing a new battleground in meeting the expectations of…
Measure the Effectiveness of Your Content: Here’s How
Over the course of the past several years, content marketing has become an integral part of B2B marketers’ strategies. Whether developing content for a corporate blog, thought leadership pieces for senior leaders, assets like white papers and webinars for use in your lead generation efforts, email newsletters, case studies, infographics, videos or podcasts, content feeds…
Google Told You How to Rank. Did You Listen?
It’s rare that any company reveals its trade secrets. It’s especially rare for tech giant Google to do so. But in March, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites and web pages. Content and…
How Influencer Marketing Delivers ROI
Influencer marketing, or using key personalities to spread the message of your brand to your target market, is on the rise—and for good reason. It delivers high ROI for your brand, helps you dial in your strategy by really understanding your audience and expands the reach potential for your message. In short, it helps you…
Post-Sale: The Best Time to Build Customer Relationships
When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Any marketer worth his or her salt knows that the most valuable customers, and your biggest source of business growth, lies with your current customers. As such, the most valuable time to build relationships…
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