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Travis Jamison

5 Tips on Boosting Your Business’ Average Order Value

Boost Your Average Order Value

Average order value (AOV) is an often-overlooked metric in the digital business world.  Marketers tend to focus on promoting frictionless conversions (CR) and customer loyalty (CLV) while forgetting about the enormous impact a 15% bump in AOV can have on a company’s bottom line. And the strange thing is, boosting AOV doesn’t call for a…


Bernard Meyer

Ramp Up Your Email Campaigns with These 4 Psychology Hacks

Psychology Hacks for Email Campaigns

An email campaign is like a first date. In almost all cases, you’ve got one chance to make a good impression and move the relationship forward. Unlike a first date, you can’t simply rely on the good manners your mother taught you, superior eye contact, or a slick new hair-do. Email marketers must utilize all…