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Travis Jamison

How to Avoid the Most Common Product Page Design Mistakes

Product Page Design Mistakes

Getting your target audience to convert into loyal customers of your business takes a lot of work. And the process consists of multiple complex steps, from capturing your potential customer’s attention to getting them to engage with your brand to finally convincing them to click the “Buy” button. Admittedly, there are many ways to optimize…


Travis Jamison

5 Tips on Boosting Your Business’ Average Order Value

Boost Your Average Order Value

Average order value (AOV) is an often-overlooked metric in the digital business world.  Marketers tend to focus on promoting frictionless conversions (CR) and customer loyalty (CLV) while forgetting about the enormous impact a 15% bump in AOV can have on a company’s bottom line. And the strange thing is, boosting AOV doesn’t call for a…


Bernard Meyer

Ramp Up Your Email Campaigns with These 4 Psychology Hacks

Psychology Hacks for Email Campaigns

An email campaign is like a first date. In almost all cases, you’ve got one chance to make a good impression and move the relationship forward. Unlike a first date, you can’t simply rely on the good manners your mother taught you, superior eye contact, or a slick new hair-do. Email marketers must utilize all…