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Andy Capaloff

Why Do Most Guest Blogger Outreach Emails Suck?

Most Guest Blogger Outreach Emails Suck

This will be a bit of a rant. But hopefully, a couple of people will learn a thing or two. If that happens, my fellow blog masters and I will be very happy. To put it mildly, most guest blogger outreach emails suck. I don’t know who puts out the advice that people are taking,…


Susan Gilbert

Use Email Segmentation to Improve Your Marketing and Communication

Here's Why You Should Use Email Segmentation

Have your email marketing click-thru and open rates been on the decline lately? If you are not sending your messages to specific and targeted lists by use of email segmentation, you might be missing out on valuable prospects. According to Campaign Monitor, email is 40 times more effective than social media marketing when it comes…