Things You Should Know About The Behavior Of Digitally Conscious Customers
Once upon a time, customers made the majority of their purchases at physical stores. Today, experts predict that 2022 has seen more than 2.14 billion shoppers online, which is about 27% of the world’s population. With new digitally conscious customers becoming the norm, it’s important for businesses to adapt to this new behavior. However, adapting…
How Integrating AI Into B2B Marketing Can Scale Your Business
The merger of artificial intelligence (AI) and B2B marketing isn’t something that’s just around the corner. It’s already here. It’s revolutionizing the course of businesses willing to take the leap and use AI to their advantage. With the right marketing strategy, you can scale your business like never before. But of course, you already know…
3 Things Every eCommerce Brand Should Know About Millennials
The Millennial generation is on track to become one of the biggest and most important customer segments for online commerce. Not only are they far more comfortable with using technology to make purchases, but they are also a widely diverse group that is going to soon outnumber Baby Boomers. This will make Millennials arguably the…
The Rise of Multi-Screen Content Consumption [Infographic]
We are now well into 2018, and the tech gurus have predicted that it is going to another great year for the eCommerce industry. AI and the IoT will make further inroads into our lives, and the use of internet to handle routine tasks – particularly online buying and shopping – will become a significant…
Why More In-App Integration in Social Media is Inevitable
Have you heard of in-app integration? Chances are you’ve already seen it in action. And it is quite certain that the trend towards it will grow at pace. Jenn Herman explains what in-app integration is, and explains the inevitability of its growth, in another article in our “Great Articles You may have missed” series. The…
