Archives

Donna Moores

How to Adapt to Generational Marketing [Infographic]

Generational Marketing

We are living in a time when marketing methods are evolving very quickly. Small and Medium businesses are looking for newer ways to find their way through stiff competition. One of the most effective new ways of marketing is generational marketing. “Generational marketing is profiling your audience based on their age group, attitudes, behaviors, and


Julia Kravchenko

Why Mobile Marketing Is Harder & More Rewarding Than Ever Before

Mobile Marketing

Fueled by Mobile Marketing, the world now is going through an era of technological development. On the one hand, progress brings us solutions that make our lives easier. But on the other hand, as we know, we have to adapt to changes faster. And businesses must be flexible enough to accept these changes. What was


Raymond Morin

The Changing Landscape of Social Media Usage

Social Media usage

The 2016 Nielsen Report On Social Media Usage At the beginning of the year, the Dutch survey firm Nielsen published its annual Social Media Report on the use of Internet and social media. It reveals very interesting figures on user habits. Contrary to expectations, we learn that the biggest users are not the Millennials. Gen X’ers


Raymond Morin

Generation C: The ¨Tsunami¨ of Independent Entrepreneurship

Independent entrepreneurship

Today, there is a real boom in entrepreneurship. Co-working spaces are emerging all over the world.. The American giant, We Work already count 75 offices facilities around the world, and will soon open offices in Montreal. Co-working spaces are actually only one of quite a number of new services aimed directly at entrepreneurs, freelancers and


Raymond Morin

Gen C: 12 Connected Consumer Trends for 2017-18

Generation C: The Connected Consumer

Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold in the next one to two years The 12 Connected Consumer trends to watch in 2017-2018 Since I


Raymond Morin

Why Millennials Should Be Mentored, Not Managed

With the influx of new digital generations (Y and Z) in the labor market, boomers and those of Generation X who are in command positions must completely rethink their management approach and instead adopt the attitude of a coach or mentor. These who many call the millennials, want to be involved and be part of


Nicholas Scalice

How Can Your Business Effectively Use Snapchat?

With so many social media platforms now playing an integral role in digital marketing, it can seem overwhelming as you try to figure out which ones will be best suited for your brand. And while not every business may be a perfect fit for Snapchat, this smartphone-based social media app has long surpassed the title


Raymond Morin

Generation C: The Disappearing Digital Divide

Seniors Finally Take the Social Network Train Recently, I came across an article in the New York Times which confirmed what I already observed for some time in my surroundings. In the era of Web and social media, the clash of generations becomes a myth. The digital divide that separated the new generations from the


Raymond Morin

Generation C: The 12 Online Consumer Trends in 2016

The New Year promises to be one where the Generation C will have a decisive impact on social and digital transformation of organizations. In 2015, there were several trends for connected consumers. We have already seen their immense influence on society. Several of the previously predicted consumer trends have already been seen, and still more


Raymond Morin

The Social Responsibility of Generation X

A new leadership role in the transformation of organizations In the last 2 years, a large inter-generational transfer has taken place in our society. Baby boomers gradually gave way to new generations, the majority of whom were digital natives; and for the first time, Generation X holds the balance of power. After waiting their turn


Next Page »