How To Market Your Business in a Noisy World
This article is republished here by permission of Lee Traupel It’s a noisy world, your marketing resources and headcount are limited and in some case, you’re still defining who your customers are. How Marketing is being Redefined in Real Time 50% or more of your customer engagement will be on smartphones in next 12…
Do your customers have an emotional connection to your brand?
The Importance of Emotional Connection Creating an emotional connection to your brand is the way that you turn customers into raving fans that beat down doors to buy your latest offering. Appeals to emotion have been used in advertising for decades. In the digital realm, many marketers are attempting to use emotional appeals through content…
Why Marketers Should Stop Expecting Their Content To Go Viral
The following article is republished with permission from Michael Brito: Marketers: Stop Expecting Viral Content Marketers: Stop Expecting Viral ContenThe following article is republished with permission from Michael Brito: Marketers: Stop Expecting Viral Content Expectations are a part of life. They play a critical role in relationships, life events, job performance, sports and yes, even…
Here’s A Whole New Approach To Content Marketing
The following article is republished with permission from Michael Brito: A Smarter Way To Think About Content Marketing The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo. There is nothing stopping…
Why Your Marketing Starts With a Great Success Story (Part 2 of 2)
In our previous post, we discussed how great marketing starts with a good success and outlined a few ways of how a company could tell such a story. Luckily with the invention of many different technologies as well as the Internet, success stories can be told in many different ways. Going beyond the power granted…
Why Your Marketing Starts With a Great Success Story (Part 1 of 2)
Remember how excited you found yourself when you were a child and it was story time? That same notion of story time applies marketing your company as well. In the past, success stories when published in a magazine or in a newspaper reached a limited audience. Fortunately today, the existence of social media allows for…
Four Surefire Ways To Increase Your Content Curation Traffic
Many of us, including Curatti writers Marty Smith and Karen Dietz, ‘cut our teeth’ on the scoopIt platform. Used correctly, it offers any content marketer an invaluable means of driving traffic to their site, so boosting their SEO. This article, by Guillaume Decugis, co-founder and CEO of ScoopIt shows some of the advantages of using…
Six Ways to Measure Owned, Earned and Paid Social Media
Danny Brown has kindly given us permission to re-publish some of his articles. For those of you not familiar with him, Danny is a published author (co-author of Influence Marketing and The Parables Of Business), and an excellent and provocative writer not only for his own blog, dannybrown.me/blog, but also for IBM Open Forum. This…
« Previous Page
