How to Build An Influencer Driven Content Campaign
Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) And yes influencers can bring in sales! Megaphone Marketing lists multiple case studies proving the concept. Put the two together and you have a match made…
How to Turn Your About Page Into a Lead Gen & Link Acquisition Funnel
Is your About page set up to generate and nurture leads? Is it doing a good job? Does it make your brand interesting enough for a blogger or a journalist to include your brand in a story? Why not? Ever since we were kids, we’ve been instructed to avoid strangers. Your About page needs to…
