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Shane Barker

How to Find and Engage Social Media Influencers

You’re aware of the huge impact social media influencers can have on your reputation, and marketing efforts. And you’ve decided to give influencer marketing a try. The only problem is – you don’t know where to find influencers, or how to get started. In order for your influencer marketing campaign to be successful, you need


Susan Gilbert

How Does Klout Measure Your Business’s Score?

Online influence is a growing factor when it comes to attracting new customers and connecting with the right influencers in your niche. Thankfully there are tools online that help build an authentic brand image and provide public data on a user’s credibility and impact. One such service, Klout, now owned by Lithium Technologies since 2014,


Albert Qian

A Social Media Budget For Every Strategy: Content Marketing

With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider


Albert Qian

Why Influencers are Important For Your Brand

Saying that marketing is expensive is equivalent to beating a dead horse, but it’s the truth. With so many options today in digital, email, printing, and branding costs, just to name a few. In today’s day and age, finding influencers for your brand, either through customer acquisition or reaching out is one of the most