Brand Journalism versus Brand Storytelling
By Andrew Hutchinson I read an interview with author Arnold Zable recently in which he discussed his work in championing causes through his writing, most notably asylum seekers. Zable talked about the power of storytelling in such efforts, saying that ‘story is a very beautiful way to lead people somewhere else’. Zable noted that more…
Fill Out Your GooglePlus Profile To SEO Yourself
In this weekly series on online community building, I’ve been talking about how to appear online as the distinct entity you are using unique content, whether you’re representing yourself as an individual or as an employee of a company, or as a business. Today I want to focus for a moment where all that content might…
