How to Create Brand Attachment Through Customer Experience
Continuing our “Great Articles You may have missed” series….. In the modern consumer world, customers expect top-notch experiences from reliable brands. Companies must not only meet this need, they must do so while contending with ever-shortening consumer attention spans. Relevance attachment keeps your customers close to your brand by keeping your brand consistently pertinent to their lives. …
It’s Really The Internet of People
By Bob Barker With all the talk of the Internet of Things being this years buzz word, bandwagon and FUD focus (fear, uncertainty and doubt created by the tech industry), its worth remembering its still really all about what I, and a few others, call the Internet of People. The Internet, this amazing, democratizing resource…
How to SMAC the Competition
B2B SMBs have seen a lot happen in their industry over the past decade. First, came the rise of social, then the invasion of mobile, followed by the arrival of cloud and ultimately the incorporation of analytics in all this. For major Fortune 500 companies, this has been a boon for innovation. Hardware companies like…
10 Ways That Generation C Impact Us
Generation C: At the Center of Social Transformations At the dawn of 2015, a trend already stands out in social media for the coming months. The new generation of connected consumers, which we now call Generation C, is definitely registering as a hub in the transition from the industrial era to the digital age. Already…
How to Incorporate Customer Storytelling in Your Business
The way business marketing has been executed has changed over the past few years, particularly with the rise of social media. What used to be a one way conversation became a two-way conversation with the Internet, when customers realized the power of developing their own websites and providing their own reviews. When social media became…
