What is the Secret Sauce for Influencer Marketing?
By Brett Relander Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted, it is the expanded reach of the customer’s voice. Today more than ever before, the success of marketing campaigns often relies on…
How Brands Can Maximize Influencers Through Marketing Campaigns
It is not uncommon for brands to engage with social media influencers, for creating and distributing content. By doing so, brands get access to the process of creation and distribution of relevant content. The content created by influencers is often distributed on their own website, but also pushed in their social media networks. More often…
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