Archives

Jan Gordon

The Importance of Turning Your Brand Into A Movement

By Greg Satell Digital technology has changed marketing to such an extent that most brands still struggle to adapt.  What once was a massive land war in which the biggest army had a distinct advantage, has become more like a guerrilla insurgency.  To win now, you have to own the villages. Pepsi was one of…


Jan Gordon

Content Marketing: Start Conversations Don’t Join Them

By Greg Satell When asked about what makes a great ad, advertising legend Leo Burnett advised, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”  He wanted his work to cut through, because as he also said, “If you don’t get noticed, you don’t have anything.” And…


Andy Capaloff

Why We Need To Expand The Big Data Questions Gene Pool

In the September 2013 article “What Businesses Need to Understand About Big (and Small) Data”, for ArCompany, Danny Brown invokes Maslow’s Hammer: “If you have a hammer in hand, you eventually start to see a nail.” Abraham Maslow’s actual quote is perhaps even more telling than the statement now attributed to him:  “I suppose it…


« Previous Page