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Dipti Parmar

4 Secrets for an Exceptional B2B Content Marketing Strategy

Exceptional B2B Content Marketing Strategy

Everyone knows that content marketing is getting a lot of traction in the B2B sector. According to the Content Marketing Institute’s 2018 B2B Marketing Benchmarks Study, 91% of B2B marketers use content marketing now. Out of the 9% non-users, more than half are planning to launch a content marketing effort within 12 months. On the…


Anna Rud

How to Come Up With Ideas for Evergreen Content

Ideas for Evergreen Content

More than 2 million blog posts go live every day. That many every day? How can my article break through this competition and reach the reader? No magic rule can help you stand out. But here is the thing: all these blog posts can be divided into two groups. Some die in a matter of days,…



Jan Gordon

How to Maintain and Scale Web and Content Traffic

By Robert Caruso Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right? In…



Angela Dunn

The Future of Curation is Evergreen

By Angela Dunn @blogbrevity What is Content Curation? Content curation is much more than simply collecting things you like. To be an effective curator, you need to have the eye of an editor, a sense of taste like a chef, and your own unique Point of View. It is this Point of View – your…