Hyper-personalised Email Strategies to Improve Conversions
Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away…
12 Copywriting, Startup Business, and Visual Content Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Copywriting Tools for startups Visual content Write Catchy Copy For More Sales With These 4 Tools 1) Reverse-Engineered Copy Inspiration – Swipe-Worthy In order…
5 Ways to Boost Your Email Marketing Strategy with Blog Content (and Vice Versa)
Short on time to create new content for your email subscribers? Read on for five ways to spin blog content into engaging emails. Do you have trouble coming up with great content to use for your email marketing? If so, then consider ways to integrate your current content marketing efforts (blog posts, guest posts, etc.)…
2011 to 2021: eCommerce Emails Over The Decade
The rise of digital marketing changed the way businesses run, bringing eCommerce to center stage. Globally, eCommerce sales were $572 billion in 2010, and according to UNCTAD, they skyrocketed to $26.7 trillion in 2020. This stark evolution is largely attributed to digital marketing, which includes email marketing. The advent of email marketing allowed business owners…
10 Reasons Your Emails May Land in the Spam Folder?
With the expansion of commercialization in digital marketing, our Email inboxes are regularly bombarded with emails from companies or individuals who are apparently trying to give us a free bank account, free insurance, or transfer an amount worth a fortune. Hilarious, right? OK, they’re not-so-hilarious! These SPAM emails are actually downright irritating and time-consuming. Spammy…
12 Content Writing, Social Media Groups, and Instagram Marketing Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improving your content writing Networking using Social Media groups Instagram Marketing Improve Your Content Writing Skills With These 4 Tools 1) Better Business Emails…
Creative Ways To Repurpose Your Instagram Content For Email Marketing
Young marketers may consider email as old school. There’s no question that social media gets you results faster. But we’re not here to argue which form of marketing is better because the truth is you need both. Instagram is almost unbeatable when it comes to brand discovery. You can readily engage with customers, get feedback,…
10 Ways to Convert Leads for Your SaaS Business Through Email Marketing
Email marketing is as old as the internet. Over the last 20 years, it has evolved and became a go-to digital marketing strategy for businesses across many verticals. Approximately 50% of marketers in the US are planning to increase their spending on email marketing. One of the reasons is that it delivers. For SaaS businesses,…
4 Reasons Small Business Should Consider Mass Email
Whether you are a freelancer or a small business owner, your budget can get tight from time to time. You have to make sure you are spending your money wisely and a mass email service is one way to grow your business. If you aren’t quite convinced on why you need to be utilizing email…
Are Chatbots Replacing Email Marketing?
To run a successful business, you only have one job to do. And that’s to show your target audience that you have a solution to their problems (or aspirations). That means you must establish an effective and efficient way of communicating with them. In the digital age we’re living in, chatbots are fast becoming one…
« Previous Page — Next Page »
