The Top 10 Marketing Trends For 2017 [Infographic]
This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series. Marketing Trends 2017 Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a
The Importance Of Continuity From Marketing To Customer Service
Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with respect to the product will be met. Unfortunately, many business departments operate in silos, away from each other, and without cohesion.
Why Facebook Knows Us Better Than We Know Ourselves
I saw the movie Her not too long ago and it left an impression. The whole idea of Joaquin Phoenix falling in love with his computer’s operating system, which turns out to be “someone” who understands him better than anyone else, makes me wonder if we are headed towards a similar future? While the movie
The Importance of Customer Experience in Social Media
Did you know that according to a study performed by Maritz and Evolve 24 that more than 70 percent of customer-service complaints made on Twitter go unanswered? That’s right, ignored. Either blatantly or by mere ignorance and neglect of the company, customers are ignored and when that happens it has a snowball effect that many
What Is The Relationship Between Influence and Expertise?
In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In
9 Things You Need To Know About Data Big and Small
There are many great resources that detail the benefits of Big Data. Danny Brown has certainly written many (here’s just one example), as has Daniel Newman (and here’s an example of his work). I’m as excited as they and others are. But with the Big Data journey barely really beginning, it seems opportune, even for
Building Trust With Content Marketing: The Basics
5 Ways To Build Trust With Content Marketing How to ensure content marketing gets through the online noise. If you stop to consider the fact that there are 347 blog posts created every minute, you will probably come to the conclusion that we have entered the age of information overload. Beyond blogs, there are videos,
6 Things Businesses Must Know About Today’s Consumer
The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world.
The Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer
Why Small Brands Need Big Data
For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to
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