To Gain Customers Trust, Get To Know Their Personality
Trust is a key world in the world of business and marketing. It lies in the foundation of any successful business relationship. Earning customer trust is one of the central goals of many companies and individual entrepreneurs. Of course, as much trust is central to establishing a successful business, knowing your customers is equally important.…
How to Encourage Your Customers to Provide Real Feedback
“Tell us what you think.” In almost every transaction that you complete, you are asked in some way to give your feedback. This is because smart business owners know that gathering feedback from customers, analyzing it, and using that information to make improvements is the best way to ensure that customers are continually receiving the…
The Importance Of Continuity From Marketing To Customer Service
Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with respect to the product will be met. Unfortunately, many business departments operate in silos, away from each other, and without cohesion.…
5 Ways to Build a Customer Adventure
The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought…
Are You Ready For The Next Marketing Disruptions?
We now have 2 billion users of social media. And while some platforms continue to grow at an amazing pace, such as Instagram, others are slowing dying or are already almost dead for various reasons – Digg, Google+, and Delicious, to name a few. Marketing disruptions are hardly a new thing, but they are clearly…
The Future of Marketing is Customer-Centric
As someone who works in the trenches with brands across the business landscape, I can confidently say that nearly every time I speak with clients, partners, colleagues, and industry peers, a debate about “the future of marketing” occurs. However, even if you’re not knee deep in marketing, a quick Google search would reveal to you…
How to Ignite Trust with Social Customer Service
This week I’ve written a lot. I mean, as a blogger, I write everyday. But in the last few days, I did some extra as a contributor, and that makes me always happy. In fact whenever we’re asked to take part in someone else’s project – provided we find it interesting – we feel very…
7 Steps to Avoid Social Customer Service Pitfalls
Business is like health; as long as we have it we tend to take it for granted. Only when something seems off, do we suddenly re-evaluate our vital routines. The fear of missing what we really care about is an alarm bell that should awaken our minds. As for business, negative events that may occur are…
How To Turn Social Customer Service Issues Into Assets
Delivering excellent customer service via social networks is not childs play. You need to re-think and adapt procedures in order to integrate social customer service into your organization. Smart companies are determined to face and overcome such challenges because they believe we’ve entered a brand new customer service era, so they want to be perceived as pioneers.…
The Importance of Customer Experience in Social Media
Did you know that according to a study performed by Maritz and Evolve 24 that more than 70 percent of customer-service complaints made on Twitter go unanswered? That’s right, ignored. Either blatantly or by mere ignorance and neglect of the company, customers are ignored and when that happens it has a snowball effect that many…
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