Cendrine Marrouat

Content Curation: A Case Study in Doing It Right

Curation museum

Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators. With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sharing…

Artem Welker

When Content Curation is a Disease, but Not a Cure

Content Curation

In the world where everybody shares something without any added value, we face information pollution, not evolution (C) Artem Welker It arose as a cure, which could help us not to drown in the Information Ocean. But then it turned to a disease which fuels this ocean, where 27M pieces of content are shared every…

Jan Gordon

Curatti Best Articles of 2014 – Part 1

As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click…

Jan Gordon

How to Maintain and Scale Web and Content Traffic

By Robert Caruso Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right? In…

Jan Gordon

Are You a Collector a Curator or a Social Connoisseur?

By Bryan Kramer It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn’t easy, because…

Martin (Marty) Smith

Can Subscriptions Smite The SEO Giant?

Can Subscriptions Smite SEO Giant

Invisible Giant BLOWS UP Last week’s Curatti post The Invisible Giant: Why the New SEO Is So Hard To See blew up on and off Curatti. With over 200 social shares (“flares) on Curatti and support from great friends such as Mark Traphagen, Phil Buckley, Jan Gordon, Andy Capaloff along with a group of great…

Martin (Marty) Smith

Invisible Giant: Why Its Hard To See the New SEO

SEO's Invisible Giant Curatti cover graphic by Ealk on BeHance

Click GIANT to see fastest “views” Haiku Deck we’ve ever created. (8.6.14 Blowing Up Haiku Deck note added to bottom.) The New SEO’s Invisible Giant “You can’t get there from here anymore,” is what I should have said. Instead I wrote a long email explaining how SEO, content marketing, PPC (Pay Per Click) and community…

Martin (Marty) Smith

Red Bull, Media Companies & Curagami Scores

What's Your Curagami Score Curatti Cover

Red Bull Branding Lessons We Are All Media Companies Now is my most popular Curatti post by a long margin. I think that’s because it was easy to see the difference in the P&G Ad from the 1950s and Red Bull’s “follow our customers and brand them” approach: Flash forward to this video from Red…

Martin (Marty) Smith

Stop Solipsistic Marketing II – 10 Tips

Stop Solipsistic Marketing Curatti Cover

What’s Your Curagami Score? Our Startup Factory funded startup Curagami is developing a new cool metric – a Curagami Score. Knowing a website’s Curagami Score helps digital marketing teams know if their marketing is talking to themselves about themselves or winning hearts, minds and loyalty online.     We thought it would be fun to share 5…

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