Do We Really Still Need Hashtags on Facebook?
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
Tweet Smarter To Make Your Brand Outstanding
To most people, Twitter comes in one of two forms. It is either a go-to news source and information highway, or simply a daunting, endless platform that spews out new information every millisecond. Please trust me when I say that it is important, even though it can be daunting. If you want to know just…
Do You Need Video Marketing?
Can you believe YouTube is 10 years old already? It’s true. YouTube was officially launched on February 14th, 2005 by three former PayPal employees. As verified by Wikipedia, Chad Hurley, Steve Chen, and Jawed Karim “activated the Internet domain name “YouTube.com” and started to create a video-sharing website on which users could upload, share, and view videos.”…
Why People do not Choose What Content They Consume
The Illusion of Choice People believe that it is purely their choice, when they determine what to do, where to go, what kind of information to consume. Is it? Not really. It started thousands of years ago and continues to this day, – most of people’s actions are under the influence of their reference groups.…
How to Remain Human with Technology
By Michael Brenner Programmatic Ad Buying. Native Advertising. Content Marketing. Human Storytelling. These are some of the top buzzwords used by brand marketers in the past 12 – 18 months. I am not a huge fan of robots buying banner ad inventory that is never seen by anyone. But this technology is real. And…
How to Get a Website Ranked Without Knowing SEO
It is 2015 and being an owner of a website continues to become easier and easier. The days of having to learn code or hire an SEO expert are behind us. I know this may hurt some feelings, but let’s face it, the online world is changing rapidly. There are many readers of this blog…
5 Essential Strategies for Creating Social Media Content
(A slightly belated) welcome to 2015! It’s a new year with so many opportunities for digital marketers. Are you ready? Many of us in the marketing world have seen – and continue to see – the rising popularity of social media content marketing firsthand. We realize it’s no longer enough to simply post a piece…
It’s a Publish or Perish World for Content Marketers
By Lee Traupel So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo. Instead the old hawk and drone story hit you upside the head. #realization You remember, the one your grandad used…
Relationships Matter but Good Content Trumps All
Before you cast judgment, please read on. As I write this, I am reminded of an online conversation that happened over six years ago. It was way back when Jeremiah Owyang was an analyst at Forrester. He wrote a blog post that asked a very simple question. Are you a purist or a corporatist? To…
8 Key Points to a Great Podcast
There are several key points to podcasting that will help small businesses have a successful podcast. There are multiple “key” points to podcasting that take time to master. Yet there are 8 base key points that will help with your podcast. These 8 key points will not guarantee success but they will ensure that you…
« Previous Page — Next Page »
