The Importance Of A Strong Brand Image In Content Marketing
Brand image can be roughly explained as your brand’s personality. It helps you attract loyal followers of the same personality or cult. Great examples are Wolverine Boots, which attracts people with a strong, rugged personality, and Etsy, which attracts people with artistic leanings. As with everything else in marketing, brand image can’t be built in…
Content Marketing Initiatives You Need For A Prosperous 2015
Looking out of the window, it was the rainy season here in Asia at this time. Reality struck… I realized that it was already the first of November (at the time of writing this post). And this means that I only have less than two months before I say good bye to 2014. It was time to plan my…
