Do We Really Still Need Hashtags on Facebook?
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
Why Content Marketing and Social Now Drive SEO
By Lee Traupel SEO is the process of making your web site more accessible to search engines. Google’s algorithmic updates the last 3-5 years (“panda” “penguin” “hummingbird”) have changed SEO marketing permanently. It’s s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development,…
The Top 100 Content Tips By 52 Content Marketing Experts
By Danny Brown Curatti Note: This is a true Danny Brown piece, packed with information, observation, Scotland’s unique and wonderful humour and absolutely no punches pulled. Enjoy! What made you click through to read this post (unless you’re reading this via RSS and already know what’s coming)? Was it because you’ve read other posts of…
How To Plan and Deploy a Cohesive Social Media Strategy
By Brett RelanderSEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand…
4 Ways to Make Your Marketing More Effective
How a Boy Got Stuck in a Chimney In 2011, Richard and Sandy Draper came home to a surprising situation that would end up leaving their house partially destroyed. What happened? You’ll never believe it, but follow along anyway. They returned to their Utah home from dinner one Friday evening around 7:30pm and when they got into the house…
Do You Need Video Marketing?
Can you believe YouTube is 10 years old already? It’s true. YouTube was officially launched on February 14th, 2005 by three former PayPal employees. As verified by Wikipedia, Chad Hurley, Steve Chen, and Jawed Karim “activated the Internet domain name “YouTube.com” and started to create a video-sharing website on which users could upload, share, and view videos.”…
Why People do not Choose What Content They Consume
The Illusion of Choice People believe that it is purely their choice, when they determine what to do, where to go, what kind of information to consume. Is it? Not really. It started thousands of years ago and continues to this day, – most of people’s actions are under the influence of their reference groups.…
How to Remain Human with Technology
By Michael Brenner Programmatic Ad Buying. Native Advertising. Content Marketing. Human Storytelling. These are some of the top buzzwords used by brand marketers in the past 12 – 18 months. I am not a huge fan of robots buying banner ad inventory that is never seen by anyone. But this technology is real. And…
Here’s How To Win The Battle For Customer Attention
By Michael Brenner Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties…
5 Essential Strategies for Creating Social Media Content
(A slightly belated) welcome to 2015! It’s a new year with so many opportunities for digital marketers. Are you ready? Many of us in the marketing world have seen – and continue to see – the rising popularity of social media content marketing firsthand. We realize it’s no longer enough to simply post a piece…
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