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Ann Smarty

How to Build An Influencer Driven Content Campaign

Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) And yes influencers can bring in sales! Megaphone Marketing lists multiple case studies proving the concept. Put the two together and you have a match made…


Nicholas Scalice

Are You Over-Automating Your Marketing Campaigns?

Earlier this year, I traveled┬áto Boston for HubSpot’s INBOUND conference. One thing that struck me was a recurring theme that several of the speakers hit on. They kept saying that marketers need to be careful not to over-automate. In other words, they said we need to keep the human side of marketing alive. For social…