How To Gain Deep Insights Into Customer Buying Behavior
By Tony Zambito The digital economy continues to evolve at a fast clip. New technologies are being introduced nearly every month. Startups are ascending while long tenured organizations suddenly find themselves on shaky grounds. New services and product introductions are falling flat. Making the pursuit of understanding why customers are buying or not buying most…
The Danger Of Adopting A Single Story View Of Buyers
By Tony Zambito Many of us have heard of the term tunnel vision. It is usually described or defined as follows: The tendency to focus exclusively on a single or limited goal or point of view. We have seen extreme points of views in every walk of life. From politics to religion and everything in…
Make Your Marketing Human-Centered. Here’s How
By Tony Zambito One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have…
How To Lead Readers From Their Search To Your Solution
At the end of my article, ‘How Do We Find Our Way Out Of The Content Echo Chamber?’ I stated: “Mastery of semantic search is surely key to finding the bigger audience. The ability to naturally integrate our not so general knowledge into what the public is already searching for, will be key to claiming…
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