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Andy Capaloff

Tools, Apps and Plugins: The Making Of A Website

Tools, Apps & Plugins: The Making Of A Website

It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background, or specifically use on any given day. I’m guessing that most people reading this will be all too aware of this. We’re always open to knowing how we might upgrade on some…


Jan Gordon

9 Characteristics Of Human Marketing

By Robert Caruso There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company’s image and other major media advertising…


Jan Gordon

How to Maintain and Scale Web and Content Traffic

By Robert Caruso Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right? In…


Albert Qian

A Social Media Budget For Every Strategy: Content Marketing

With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…


Sarah Arrow

Content Curation: Your Blog Post Recipe

Curating a great blog post is like creating recipe for your favorite dish. If you leave something out, intentionally or accidentally, the result will be different. In some incidences you’ll discover an entirely new dish, and in others you’ll just throw it in the bin and start again. Now, I’m going to share the ingredients…


Andy Capaloff

How To Lead Readers From Their Search To Your Solution

At the end of my article, ‘How Do We Find Our Way Out Of The Content Echo Chamber?’ I stated: “Mastery of semantic search is surely key to finding the bigger audience.  The ability to naturally integrate our not so general knowledge into what the public is already searching for, will be key to claiming…