Customer Loyalty – 5 Ways SoLoMo Disrupts Loyalty
World Is Upside Down The world is upside down and SoLoMo is to blame. SoLoMo stands for Social, Local and Mobile and the combination of these power trends is leveling the karma of many traditional brands. This Curatti post examines 5 Ways SoLoMo disrupts customer loyalty for car makers and dealers. Least you think its…
Why You Should Curate Interests Not Just Specialties Part 2
You are the average of the five people you spend the most time with. – Jim Rohn Quality vs. Quantity in Social Media Despite all the advice of quality over quantity, people craving attention in the social media world are obsessed with those with large numbers of followers. The problem is that there is a…
Millennials, You are Your Brand
“What do you believe in?”, a fellow networker asked me at The Art of Active Networking in San Francisco. Confused, I gazed ahead, nursing my alcoholic drink while wondering what he exactly meant. A lot of people at networking events liked asking me what I did for a living, but few cared what I believed…
Use Social Context To Connect
Is it just me (and my timelines), or is everyone suddenly talking about the unignorable power of social context? I often see patterns emerging across all my information feeds, from thousands of sources in my realms of culture, media and publishing, technology, marketing, entrepreneurship and leadership. What bubbles to the surface across multiple fields is…
5 Reasons You Don’t Need to Be on Every Social Network
What if I told you that you didn’t need to have your business on Facebook? Most companies would freak out over this. It’s understandable too, because Facebook has over a billion users and is one of the largest social networks out there. But like anything, just because there is a crowd rushing to adopt something,…
Fill Out Your GooglePlus Profile To SEO Yourself
In this weekly series on online community building, I’ve been talking about how to appear online as the distinct entity you are using unique content, whether you’re representing yourself as an individual or as an employee of a company, or as a business. Today I want to focus for a moment where all that content might…
Go Public With Your Process To Attract Like-Minded People
Are you pulling together a pile of personal and professional content that you might share in your online networks? If you are, you might be realizing that mountain of stuff represents your effort and interest, and independent research. Most likely, some of this material represents the things you chose to do because they make you…
Career Growth: Industries Have Expiration Dates Too
The past is linear. The future is arguably a little less linear, and a little more jumbled ball of stops, rest points, and sideways explorations. Online education is abuzz at the moment—sites like Udemy, Skillshare, Couresa, etc.—all competing to be your education supplement. This post isn’t so much about why you should be taking those…
The Millennials, Their Challenges and The Opportunity
I read fellow Curatti author Cesar Romero’s latest article about the multi-generational dilemma and the opportunity there was for a generational understanding towards how millenials view their career prospects and what they are looking for in their jobs today. In reading what the media has to say about my generation these days, I think it can…
How To Find And Share Content That Makes You Distinct
We’re born content producers. The more prolific among us are literally volcanoes of content. In this digital age of connection and resonance, it pays to understand ourselves as content producers. We’ve all got valuable, individualistic treasure to work with. I’m a proponent of using this kind of material in online spaces, in moderation, whether or…
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