Resolve to Stop ‘Marketing’ in 2014
We’re in the second week of 2014. My guess is most of our New Years Resolutions have gone back to where they were before the new year started: We’ll start them next week. Maybe next month. Nah, how about next year? Personal habits, both in the realm of business and one’s personal life are tough…
3 Key Roles Your Marketing Story Needs to Make it a Bestseller?
“There is only one valid definition of business purpose: to create a customer. … Therefore, any business enterprise has two – and only two – basic functions: marketing and innovation” Peter Drucker, The Practice of Management, 1954 Bold statement. Now, think about all the small businesses you’ve encountered that are poor at innovation and marketing and…
Go Public With Your Process To Attract Like-Minded People
Are you pulling together a pile of personal and professional content that you might share in your online networks? If you are, you might be realizing that mountain of stuff represents your effort and interest, and independent research. Most likely, some of this material represents the things you chose to do because they make you…
How To Find And Share Content That Makes You Distinct
We’re born content producers. The more prolific among us are literally volcanoes of content. In this digital age of connection and resonance, it pays to understand ourselves as content producers. We’ve all got valuable, individualistic treasure to work with. I’m a proponent of using this kind of material in online spaces, in moderation, whether or…
How Can Curation Tell Your Story? 6 Steps to Finding Your Voice
Someone asked me recently, “I want my curation to be telling a story. How do I do that?” Yikes! Curation is telling a story??!! I had to laugh because I’d not considered it in that way – even though my expertise is in business storytelling. And yes, my curation does tell a story! Once I…
Do Your Marketing Messages Connect with Your Buyer’s Needs and Desires?
People buy for two reasons. They are trying to eliminate pain points or they are trying to reach a compelling desire. If your small business marketing doesn’t focus on how your service helps them address one of those two issues, you’re just rolling the dice. Creating effective marketing, which I define as marketing that delivers…
Do Your Marketing Messages Get Lost in all The Noise?
If owning a business is your second career, you’re in a different position than typical entrepreneurs. Let’s figure out how to maximize your advantages and minimize your challenges to build a growing and fulfilling business. You should be able to use your knowledge and experience to become successful rather quickly, if you plan correctly. You…
Why Google Plus Hangouts on Air are the Next Big Opportunity
Author: Nikol Murphy What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list? WARNING! SHINY NEW OBJECT ALERT! In my mind, there are two types of people. Those who are…
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