How to Find + Tell Awesome Customer Stories
Want to grow your business? Then share your customer stories. Yet one of the greatest difficulties entrepreneurs, nonprofits, and large corporations have is collecting their customer stories. Not only do many organizations resist talking with their customers (I might hear something I don’t like), it requires time and feels complicated to actually get done. But…
Brands Need To Get Content Right
Michael Brito has given us permission to re-publish some of his work. The first piece I’ve selected may be over 4 months old, but it is as relevant and fresh as anything you are likely to find on the web, imparting so much information, it is ‘one to bookmark’. The urgency of this piece can…
The Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…
Great Visual Storytelling Tools to Make Your Content Go Viral
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my…
Want impact? Create Your Brand Story.
When blogging and curating, sharing your relevant and inspiring stories keeps you at the top. Over time, this generates your distinctive brand narrative. Your distinctive brand narrative is your unique voice in the world. It is how you distinguish yourself from others. Your brand narrative helps mold and shape not only how you conduct your…
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