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Ashwini Dave

How To Use Customer Service To Retain Customers And Boost Your Sales

Retain Customers And Boost Your Sales With Great Customer Service

According to HubSpot Research, 93% of customers are likely to make repeat purchases with companies offering excellent customer service. Additionally, happy customers are likely to share their positive experiences and refer about 11 people, acting as the perfect mouthpieces for your brand. On the other hand, poor customer service can cost you heavily. American companies…


Jan Gordon

Curatti Best Articles of 2020 (And Happy New Year 2021!)

Happy New Year 2021

2020 is finally over! How long did it last? Until now, every year of our lives went faster than any before it. Not this one! Goodbye annus horribilis! You’ll never be forgotten! A Quick Summary of 2020 Life changed. The end! Our 2020 Authors This year, we published over 130 articles, some written by old…


Kayla Matthews

6 Trust Factors That Strengthen Brand Loyalty

Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…


Jenn Herman

How to Determine Your Social Media Branding Strategy

Social Media Branding

Jenn Herman talks about Social Media Branding, including style, content type and strategy, brand voice and interactions. And she rounds it out with a mention of brand loyalty. It is another in our “Great Articles You may have missed” series. The Right Social Media Branding Strategy For You You may thinking that branding for social media…


Jan Gordon

Why Behavioral Targeting is Smart Marketing

Do you frequently ask yourself: How can my business cut through the online clutter and connect with customers? A well-established principle in psychology, the cocktail party effect, helps us to answer this question. Imagine you are at a noisy gathering. Drinks are being served and music is playing in the background. Loud circles of conversations…