How To Establish Your Brand as a Thought Leader
There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…
How To Effectively Market Your Business Book
As a business owner, the one thing you need most is building a trusted community who will recommend you to others. Next to marketing, publishing a book can elevate your brand to new heights. But how exactly do you effectively handle both without delaying your publishing date? Before even considering becoming a published author, let’s take…
How To Build a Successful Book Marketing Plan
Whether you have just started, are in the process of, or finishing up your business book you may be wondering where you are going to find the time for marketing and publicity? Building a book marketing strategy can become a job in itself, which is why many authors may feel they need to put off…