Use Mobile Marketing Automation to Cultivate B2B Relationships
When it comes to B2B marketing, having a mobile presence is simply a necessity. The number of smartphone users has now passed 68% of all American adults. And 82% of executives believe their company’s mobile apps are essential to their business practices. B2B marketers work hard to run effective campaigns, but often struggle to know…
6 Key Metrics for Measuring B2B Social Media ROI
Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become…
Email Marketing Is Still The Best – Especially For SMBs
Email marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets. But first, let’s address a common myth: the death of email. People have talked about it for years now, and yet we continue to find more and more uses for it.…
How To Overcome The Biggest Content Marketing Challenges
Foreword At Curatti, we have always strived to bring our readers great articles from top bloggers and thought leaders, as well as excellent crowd-sourced, guest blog posts. We’ve decided to formalize the re-published articles into an ongoing series called “Great Articles You may have missed”. Where better to start than with a great friend of…
B2B Branding: The Importance of a Great Value Proposition
Branding. It’s something that B2C companies need to do well. Why? Because it’s a competitive world out there, and a lot of sales are based on being memorable in consumers’ minds. Everyone knows the logos and slogans of these two B2C brands: These logos and slogans are part of a larger branding message that companies…
Grow Your Reach With Influencer Marketing and SEO
Do you still produce content using older methods of SEO to rank higher on the search engines? Today this trend has changed, with influencer marketing and the rise of brand building being transformed through audiences. If your business needs to connect with more leaders in your industry then you will need to research the right…
How To Create An Innovative Campaign For Your B2B Blog
Many people still think that a B2B business is not the place to create an innovative campaign. That the conversation and negotiation between two companies must always be formal, serious, and tedious. And this is because important decisions are being made and they usually mean large amount of money and risk taking. But the problem…
Connecting With the Right Influencers for Business Growth
When it comes to forging high-level business connections online, are you reaching the most influential people? Are there roadblocks to getting your content shared by trusted sources? Influencer Marketing is not just about following the right people, but rather it’s a way to build relationships with key people in your industry whom your audience respects…
9 Essentials for Building a Dominant Digital Brand
The internet has forever changed humanity. It might just be the best thing since sliced bread. From a business perspective particularly, it has absolutely revolutionized the way brands do business. Over 67% of consumers are inclined to purchase a product or service on a mobile device. 1 out of 5 people in Africa use the internet…
How to Encourage Your Customers to Provide Real Feedback
“Tell us what you think.” In almost every transaction that you complete, you are asked in some way to give your feedback. This is because smart business owners know that gathering feedback from customers, analyzing it, and using that information to make improvements is the best way to ensure that customers are continually receiving the…
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