Why Emotional Marketing Beats Promotion 2 TO 1
The following article is republished by permission of Michael Brenner I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now we have the research to prove it. We all have to thank the Corporate Executive Board (CEB) for bringing us one…
A Social Media Budget For Every Strategy: Content Marketing
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
To Find Your Customers, Reverse Your Own Customer Journey
Marketers are Customers Too! We’re all so busy trying to figure out how to reach customers, we forget (except when we read otherwise?) that we too are customers! We buy a lot more than we sell! So in mapping the customer journey and trying to figure out how they might reach us, rather than trying…
The Why, Where and How of Planning a Social Media Strategy
This article, re-published with kind permission of Danny Brown, gives a step-by-step, high level ‘why, where and how’ for getting your business immersed into Social Media, including some very useful resources. The picture he paints is not the one you will read elsewhere, that everything is very simple. The processes need thought, planning, time investment…
The Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…
8 Surefire Tips To Help You Plan Your Mobile Strategy
We sent Greg Hickman of Mobile Mixed your questions regarding Mobile. These are his answers. Why is mobile more important now than ever for B2B? It really doesn’t matter if you’re B2B or B2C, mobile has impacted the way we as consumers communicate and do business. We all use our mobile devices for many…
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