Why Voice Search is Making Q&A Pages More Relevant Than Ever (Updated)
All content marketers are aware of how important keyword research is. But what if I tell you it’s evolving more quickly than ever before? We are well past the era of “keyword strings” and we are entering the age when natural language research becomes increasingly important. That’s because many people interact with search through voice…
The Best Possible Answer To An Imperfect Question Is Still Wrong!
No beating around the bush here. I don’t care who you are, or how good you are at asking incisive questions, you simply cannot ask the best possible questions. At least not without help. Why, you ask? Easy answer! We are all limited by our own life experiences. Sure, we might typically ask better questions…
Don’t Just Question Answers. Question Questions
In April 2014, I wrote an article titled “Why You Need to Question Answers”. Somehow though, I’ve known all along that this message doesn’t go far enough. True, most answers bare examination. But the best answer is limited by the question that has been asked. Some of the greatest minds in the world of any…
Surveys: The Perils & Pitfalls And How To Overcome Them
You’d think that just putting together a survey would be easy, right? Just ask the questions that you feel need answering, then decide the format and software, and where you want to post it. So easy in fact, that at least as of 2013, according to vovici.com, it was estimated that American adults received 7…
