Why You Should Curate Interests Not Just Specialties Part 2
You are the average of the five people you spend the most time with. – Jim Rohn Quality vs. Quantity in Social Media Despite all the advice of quality over quantity, people craving attention in the social media world are obsessed with those with large numbers of followers. The problem is that there is a…
Why We Need To Expand The Big Data Questions Gene Pool
In the September 2013 article “What Businesses Need to Understand About Big (and Small) Data”, for ArCompany, Danny Brown invokes Maslow’s Hammer: “If you have a hammer in hand, you eventually start to see a nail.” Abraham Maslow’s actual quote is perhaps even more telling than the statement now attributed to him: “I suppose it…
The Marketer’s Cocktail: Blending Psychology with Big Data
Is Big Data Really the Be All and End All? This was a banner week for great Data related content, but arguably the best article of the week was nothing to do with Data at all! Entitled “The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust”, and…
Here are Questions to Broaden the Data Analytics Discussion
In my article originally titled “To Break free of the Silo, look outside of it”, I ended by saying: ”Context broadens the audience but questions from outsiders broaden the discussion.” This is the first post in a series intended to do just that, where I will pick a subject and ask what I hope are…
[INFOGRAPHIC]: The Chaos of Online Marketing
Here at Curatti, we have the pulse on the evolving nature of Internet Marketing and social media. There’s a lot of activity going on in this space, and it is only getting more chaotic as we speak with the forming of new companies, industries, and job titles. To help with understanding, we crafted an infographic…
Here’s How To Find The Story In Your Data
This is the introduction to what will be a sporadic series on Data Story in Social Media. Over time, individual aspects will be delved into in greater detail. When discussing anything about Data Story, it’s important to start from the very beginning. Telling stories through Data can mean different things to different people. This…
Internet Marketing 2014 Trends Mashup
Can marketing change more or faster? Most Internet marketers would answer a firm NO. The minute we offer a firm anything today’s pace makes yesterday’s feel slow. The web only knows one time – NOW. Internet marketing only operates at one speed – FASTER. Inside of those two firm truths this is enough play to…
5 Easy Metrics to Judge Your Content Marketing Efforts
Only the final stalwarts of the ossified advertising ancien regime still argue that online content marketing isn’t a good idea for a business. The Revolution is over; the content producers have won — even if they don’t get paid sometimes. But with great power comes great responsibility. In 2013, it’s no longer okay to just…
Demystifying the Data Dilemma
Every sci-fi nut/Douglas Adams fan knows that the answer to life, the universe and everything is 42. Adams, it turns out, could have been predicting our Big Data problems when he pointed out that the reason for the unexpected answer was that the question was flawed. In his model, the super computer Deep Thought would…
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