Could AI Be Better Than Humans At Recruitment?
Just to let you know from the outset, recruitment is not my usual subject. However, my interest in AI certainly is very real! I can see how a very large corporate identity, which regularly recruits a lot of new candidates every year, would be drawn to using AI. The process is time-consuming, costly, and frustrating.…
How to Place AI at the Forefront of Your Content Marketing Strategy
In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding…
4 Common Instagram Myths Debunked
In this article, Jenn Herman discusses and debunks 4 common Instagram myths. It is another in our “Great Articles You may have missed” series. Instagram Myths Debunked Unfortunately, all too often, something gets said in a popular publication and it gains viral steam across the blogosphere. Many times this information is not quite accurate, or even…
11 Essential SEO Promotion Stages For Your Website
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find…
4 Simple Free SEO Study Resources For Content Marketers
Content marketing and SEO are very interrelated. Every marketer is aware of this truth, as well as the fact that if you know the basics of SEO, you can success. However, not everyone is ready (or able) to allocate time to study it. This article will hopefully stimulate you to drop all excuses and increase…
The 9 Critical Drivers for Social Selling
By Lee Traupel The face of sales is longer mired in the old school of sales approach imprinted in the culture by David Mamet’s culture defining “GlenGarry Glen Ross” – a tale of desperate men chasing the American dream using outdated sales “methods.” Social selling is not new. People have always “bought socially”: asking advice…
What B2B Marketers Need to Know (Winter 2015)
Winter 2015: The State of Social Media As the days get shorter and the weather colder, marketers snuggle into their down comforters and head online to engage with peers, create customer engagement, and tell stories about their brand. The end of the year and beginning of a new one means that social media and marketing…
