March 16, 2016
Post: How To Use Hootsuite For Intense Influencer Marketing
We’ve talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I’m going to assume you’re familiar with the concept and we’re going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers. (Most of…
February 17, 2016
Post: How To Build A Large, Engaged Twitter Following
….Or, How I Grew My Twitter Following By 53% In 90 Days “If I told you that my global audience has shot up 100% in the last six months, what would you say? If you were to say, “So you went from one reader to two readers?” you’d be absolutely correct. And after I had…
November 29, 2015
Post: Why You Should Use Forward Links
For•ward•link•ing – v. the act of inserting links to newer posts into older posts. Ok, full disclosure time… that’s not a real word. I made it up. But, bear with me… it’s worth learning about just the same! Conceptually, it’s quite simple, and based on the ideas of Backlinking and Deep Linking. Backlinks are when…
October 29, 2015
Post: Using LinkedIn to Become a Networking Superstar
As the Internet buzzes with social media activity, knowing where to network can be a challenge. While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? Let me tell you why you should. LinkedIn operates the world’s…
October 7, 2015
Post: Here’s How Bloggers Can Leverage Instagram
By Mike Allton Instagram is one of the relatively new ‘visual’ platforms that, for those focusing on the written word, is a bit challenging to make headway on. We don’t have gorgeous products or interesting scenery… we have blog posts, right? But Instagram, like every other social network, has potential for those bloggers who will…
August 23, 2015
Post: What’s Really Going On With Google+?
By Mike Allton Perhaps you’ve seen the news, perhaps you haven’t, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things. So what’s really going…
August 12, 2015
Post: Your Essential Cheat Sheet for Social Media Image Sizes
Every so often, popular social media sites like Facebook, Twitter, and Google Plus change the format, layout, and style of their networks. Just when you feel comfortable with the most recent updates, along comes a whole new round. One area that continues to evolve is social media images. From cover photos to the exact right dimensions for posts,…
April 26, 2015
Post: How To Use Canva To Create Your Own Infograph
By Mike Allton Have you ever tried to create an infograph? I’m sure you’ve seen many in the wild, amazingly and dynamically delivering statistics and information… and getting incredible amounts of social signals from an increasingly visual online landscape. But if you’re like me, lacking the ability to so much as draw a circle in…
April 5, 2015
Post: Followers: Quality Trumps Quantity. Here’s Why
By Mike Allton There’s a grand misconception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It’s true that a new business Twitter account that has…
February 7, 2018
Post: 3 Ways To Attract More Leads With Magnetic Content Marketing
In the new age of video and mobile search, magnetic content has become an indispensable part of becoming a successful brand online. The more original and helpful your content is, the more people will dive into it and share it with others. We no longer live in an age where boring sales articles attract readers.…
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