Not so long ago, heavy television sets and power packed fancy satellites ruled the roost. But there has been a wave of technological advancements. And astonishingly, viewers do not require any fancy paraphernalia to watch live video content. A mobile phone and an internet connection will do!

Going by some of the reports, it’s clear that live streaming video consumption is on the rise. In 2016, live streaming industry was worth $30 bn. By 2021, it’s projected to amount to $70.5 bn.

Given the huge potential of this industry and decline in TV subscriptions, there are several possible avenues that could be pursued by content providers and popular platforms such as YouTube, Facebook, Twitter, etc.

All the aforementioned numbers and trends suggest clearly that audiences are receptive to live streaming. But is live streaming good for business? Yes!

Live streaming allows brands and businesses to engage with audiences in more than one way. Audiences are tuning in to live video at a phenomenal pace because they want to be:

• Informed
• Involved
• Excited
• Kept up-to-date
• Connected with the world

Don’t believe me? Let me produce another stat. According to Facebook, people comment 10 times more on Facebook live videos than on regular videos. In other words, people are excited!

Do people want to be involved and informed? Of course, yes! A full 56% of the most watched live video content is attributed to breaking news. People are curious to keep themselves abreast of the latest news.

Live streaming creates win-win situations for brands and audiences. Audiences search for brands on social platforms. They engage in texting and messaging with friends and spread their personal news. Brands provide quality live video content to keep audiences engaged and involved. In other words, brands and audiences get connected with each other!

Infographic source: StreamHash.

Any Comments?

Are you a live-streamer or is this something you’re seriously consider getting started with? Do you have any tips or suggestions for newbies or comments on the above? Please share with your fellow readers. Thanks!

You may also want to read: Attract More Followers For Your Business with Live Streaming

How To Improve Your Lead Generation With Video Marketing

How to Inspire Emotional Engagement With Video Marketing

Live Streaming Videos: The Newest Social Media Trend

Amanda Smith is a marketing professional with expertise in strategies to engage customers and improve business opportunities. Interested in marketing communications and like to keep abreast of new trends and developments. You can tweet her @AmndaSmit

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