January 25, 2016
3 B2B Content Marketing Mistakes That Cost You Sales
Let me guess… You’re a B2B content marketer who puts lots of effort into writing and strategizing, but you still aren’t getting the results you want. And now you’re frustrated. You might even be ready to quit creating content altogether. It doesn’t seem to be working anyway, so why waste your time? Stop right there.…
January 21, 2016
The State of User Experience (UX)
In today’s digital era, it’s not a stretch to expect every business to understand the importance of user experience (UX)–especially as it relates to your company website. A well-designed and mobile friendly website is, quite simply, table stakes in today’s Internet-fueled world. When talking about your website, consider this: 96 percent of the time a…
January 18, 2016
Positive Thinking Is the Key to a Successful Marketing Plan
“Positive thinking will let you do everything better than negative thinking will.” ~ Zig Ziglar In 2015 did your marketing strategy turn out the way you had planned? Don’t allow failures or not meeting all of your goals discourage you. The beauty of a new year is that you can begin a fresh strategy, learn…
January 14, 2016
Do B2Bs Know Their Target Market?
Many B2B companies embark on sales and marketing efforts with nothing short of a shotgun approach to the market. Understanding your specific target market buyer journey and specific personas of your prospects are both incredibly crucial elements that are often overlooked. Unfortunately, half of all business-to-business firms who DO NOT create buyer personas and buyer journey maps say they have a…
January 6, 2016
Use These 7 Steps to Build Your Personal Brand
You know the importance of promoting your company to develop a solid base of loyal followers. But how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with; it’s why your personal and professional network seeks you out for information. And you do…
December 29, 2015
Recapping 2015: The Year in Technology, Business, and Media
With the New Year just about upon us, this is a time as good as any to review the past year. It’s also worth noting that with the turning of the calendar, we’ll be in the second half of the second decade of the 21st century. Without a doubt, time and technology are turning faster…
December 9, 2015
How To Use Social Listening To Determine Purchase Intent
Recently I have written a lot about the real changes occurring within social media and digital marketing in general. The transformation we are seeing will dramatically challenge every marketers ability to break through noise, increase results and scale their effectiveness online. As I have discussed previously, at the very heart of these challenges is the every-increasing volume…
December 8, 2015
How To Attract Persons of Influence
There’s not a person alive that wouldn’t want their content shared by an influencer in their niche. The only problem with that, is people who are just getting started in the industry may not have a relationship with persons of influence. I want to show you some tips on how you can grab the attention…
December 7, 2015
Reach a Mobile Audience for More Sales with Instagram Advertising
Social media is constantly changing especially with growing platforms like Instagram, Pinterest, Snapchat, Facebook, Twitter, and more. With more users searching and purchasing from their mobile devices businesses need to expand their advertising efforts in order to generate more leads and sales. Instagram, which has over 400 million active users and growing, has recently announced…
November 24, 2015
Emotional Intelligence: How Successful Companies Create It
For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ)-referring to that set of cognitive abilities that allows us to acquire knowledge and to solve problems. But in business (as in life) if you only focus on this part of an individual, you are missing one of the major…
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