February 5, 2014
Build Communities that Convert – Here’s How – Part 1
Sometimes I forget just how long I’ve been managing online communities. Whether it was my guild in Everquest, the OSU Dodgeball Club on Myspace, the numerous Facebook pages I created in college, or the massive brand pages I currently admin. I’ve been around long enough to see just how much social communication has evolved. Through…
January 31, 2014
10 Reasons to Use Instagram for Business
This is the first in a 12 month series on the use of Instagram for businesses. I honestly believe that any and every business can use Instagram to grow their business and their audience. I realize that Instagram may not be ideal for every business, however. Of course, the choice to grow a presence on…
January 28, 2014
What’s The True Value Of Social Networking?
You’re a leading a digital life. Do you sense that? Rather than going online to do something in particular and then going offline to where you actually live and work, the virtual world now represents a fuller picture of who you are and what you are up to. It complements and enriches and facilitates the…
January 22, 2014
Simple Way To Welcome People Into Your Network: Open Doors
If you’re here at Curatti, you’re building digital community. All of us here are seeking connection with people we want to be in touch with, whether we’re business owners or marketers or industry peers, or simply exploring the professional possibilities of today’s increased connectivity. I know for me, as a solopreneur with a publishing world…
January 19, 2014
How to Leverage the Power of Twitter for Your Small Business
Of the leading challenges small business owners report that they face, sales has always been in the top three. But, since 2008 (recession), sales has been the top answer (National Federation of Independent Business monthly survey). The other problems listed are different sides of the same coin and are solved with increased revenue. So let’s talk about…
January 17, 2014
Resolve to Stop ‘Marketing’ in 2014
We’re in the second week of 2014. My guess is most of our New Years Resolutions have gone back to where they were before the new year started: We’ll start them next week. Maybe next month. Nah, how about next year? Personal habits, both in the realm of business and one’s personal life are tough…
January 15, 2014
Fill Out Your GooglePlus Profile To SEO Yourself
In this weekly series on online community building, I’ve been talking about how to appear online as the distinct entity you are using unique content, whether you’re representing yourself as an individual or as an employee of a company, or as a business. Today I want to focus for a moment where all that content might…
January 8, 2014
Go Public With Your Process To Attract Like-Minded People
Are you pulling together a pile of personal and professional content that you might share in your online networks? If you are, you might be realizing that mountain of stuff represents your effort and interest, and independent research. Most likely, some of this material represents the things you chose to do because they make you…
January 2, 2014
How To Find And Share Content That Makes You Distinct
We’re born content producers. The more prolific among us are literally volcanoes of content. In this digital age of connection and resonance, it pays to understand ourselves as content producers. We’ve all got valuable, individualistic treasure to work with. I’m a proponent of using this kind of material in online spaces, in moderation, whether or…
December 28, 2013
Why You Should Curate Interests not Just Specialties Part I
Curating Content for Connection and Lifelong Learning Many people know the value of using content curation as a tool for thought leadership. Curating content around your specialty or area of expertise, and adding a point of view, is a great way to build your thought leadership. However, many are now just beginning to understand the…
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