Six Ways to Measure Owned, Earned and Paid Social Media
Danny Brown has kindly given us permission to re-publish some of his articles. For those of you not familiar with him, Danny is a published author (co-author of Influence Marketing and The Parables Of Business), and an excellent and provocative writer not only for his own blog, dannybrown.me/blog, but also for IBM Open Forum. This…
30 Instagram Rules for Your Businesses
This is the fourth post in a 12 month series on the use of Instagram for businesses. If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do. To help you out, I’ve put together a list…
The State of Social Media: – What B2B Marketers Need to Know
It’s been a very active spring this year in the social media industry as well as for businesses. The winter that gripped the nation for the while it did has finally come to a close, and here we are: Mid-April. With the exception of a few rainstorms and snow flurries around the country, things are…
Tips for Creating a Powerful Instagram Strategy
This is the third post in a 12 month series on the use of Instagram for businesses. If you’re going to use Instagram as part of your business marketing, it’s imperative that you have a good strategy in place. Many businesses have taken the time to craft a strategy for their Facebook and Twitter accounts.…
Why You Should Curate Interests Not Just Specialties Part 2
You are the average of the five people you spend the most time with. – Jim Rohn Quality vs. Quantity in Social Media Despite all the advice of quality over quantity, people craving attention in the social media world are obsessed with those with large numbers of followers. The problem is that there is a…
15 Tips for Using Instagram for Business
This is the second in a 12 month series on the use of Instagram for businesses. If you’re hesitant about using Instagram for business, I recommend you read my previous post with the 10 reasons to use Instagram for business. Now that you’re thinking about the benefits of using Instagram, you might be wondering how…
[INFOGRAPHIC]: The Chaos of Online Marketing
Here at Curatti, we have the pulse on the evolving nature of Internet Marketing and social media. There’s a lot of activity going on in this space, and it is only getting more chaotic as we speak with the forming of new companies, industries, and job titles. To help with understanding, we crafted an infographic…
Use Social Context To Connect
Is it just me (and my timelines), or is everyone suddenly talking about the unignorable power of social context? I often see patterns emerging across all my information feeds, from thousands of sources in my realms of culture, media and publishing, technology, marketing, entrepreneurship and leadership. What bubbles to the surface across multiple fields is…
5 Reasons You Don’t Need to Be on Every Social Network
What if I told you that you didn’t need to have your business on Facebook? Most companies would freak out over this. It’s understandable too, because Facebook has over a billion users and is one of the largest social networks out there. But like anything, just because there is a crowd rushing to adopt something,…
Build Communities that Convert – Here’s How – Part 1
Sometimes I forget just how long I’ve been managing online communities. Whether it was my guild in Everquest, the OSU Dodgeball Club on Myspace, the numerous Facebook pages I created in college, or the massive brand pages I currently admin. I’ve been around long enough to see just how much social communication has evolved. Through…
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