Category: Social Media Marketing

Jenn Herman

15 Tips for Using Instagram for Business

This is the second in a 12 month series on the use of Instagram for businesses. If you’re hesitant about using Instagram for business, I recommend you read my previous post with the 10 reasons to use Instagram for business. Now that you’re thinking about the benefits of using Instagram, you might be wondering how…

Albert Qian

5 Reasons You Don’t Need to Be on Every Social Network

What if I told you that you didn’t need to have your business on Facebook? Most companies would freak out over this. It’s understandable too, because Facebook has over a billion users and is one of the largest social networks out there. But like anything, just because there is a crowd rushing to adopt something,…

Jacob Curtis

Build Communities that Convert – Here’s How – Part 1

Sometimes I forget just how long I’ve been managing online communities. Whether it was my guild in Everquest, the OSU Dodgeball Club on Myspace, the numerous Facebook pages I created in college, or the massive brand pages I currently admin. I’ve been around long enough to see just how much social communication has evolved. Through…

Jenn Herman

10 Reasons to Use Instagram for Business

This is the first in a 12 month series on the use of Instagram for businesses. I honestly believe that any and every business can use Instagram to grow their business and their audience. I realize that Instagram may not be ideal for every business, however. Of course, the choice to grow a presence on…

Martin (Marty) Smith

Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing.…

Karen Dietz

Someone asked me recently, “I want my curation to be telling a story. How do I do that?” Yikes! Curation is telling a story??!! I had to laugh because I’d not considered it in that way – even though my expertise is in business storytelling. And yes, my curation does tell a story! Once I…