April 29, 2015
Visual Content Marketing: What You Need To Know
By Brett Relander Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the…
April 15, 2015
Do We Really Still Need Hashtags on Facebook?
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
April 12, 2015
Commitment: The Cornerstone Of Social Media Success
I’ve spoken to them all. From those who don’t want to spend a penny on social media marketing to those who just want to throw money at it. Of course, there are many who get it, but there are more who don’t. The cost of social media marketing is about more than just the dollars…
March 29, 2015
9 Characteristics Of Human Marketing
By Robert Caruso There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company’s image and other major media advertising…
March 12, 2015
Social Media Insights and Monitoring on a Startup Budget
By Shelly Kramer So a month (or several) ago I had my great friend Wendy Scherer of The Social Studies Group on the #V3Live Videochat Show. The topic we discussed was one that pretty much everyone is interested in — Maximizing Social Media Monitoring and Insights on a Startup Budget. I mean, who doesn’t want…
March 8, 2015
Google Plus Is Neither Dead Nor Dying. Here’s Why!
Whether you like it or not – and whether you use it or not – Google Plus is here to stay…at least for now. It’s difficult to describe this complex platform, but here is one definition that sums up Google Plus: Google+ (or Google Plus) is a social networking and identity service that is owned…
February 5, 2015
Do You Need Video Marketing?
Can you believe YouTube is 10 years old already? It’s true. YouTube was officially launched on February 14th, 2005 by three former PayPal employees. As verified by Wikipedia, Chad Hurley, Steve Chen, and Jawed Karim “activated the Internet domain name “YouTube.com” and started to create a video-sharing website on which users could upload, share, and view videos.”…
January 21, 2015
How to Get a Website Ranked Without Knowing SEO
It is 2015 and being an owner of a website continues to become easier and easier. The days of having to learn code or hire an SEO expert are behind us. I know this may hurt some feelings, but let’s face it, the online world is changing rapidly. There are many readers of this blog…
January 14, 2015
5 Essential Strategies for Creating Social Media Content
(A slightly belated) welcome to 2015! It’s a new year with so many opportunities for digital marketers. Are you ready? Many of us in the marketing world have seen – and continue to see – the rising popularity of social media content marketing firsthand. We realize it’s no longer enough to simply post a piece…
January 9, 2015
5 Companies Using Instagram Well
This is the twelfth and final post in a 12 month series on the use of Instagram for businesses. With Instagram gaining popularity and influence, more people and businesses are using Instagram. There has never been a better time to use this platform to reach your audience and customers! But, it’s important that you use Instagram…
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